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Internet content of a cup of coffee: marketing of Starbucks' mobile social talent show mobile terminal platform

Internet content of a cup of coffee: marketing of Starbucks' mobile social talent show mobile terminal platform

Mobile social marketing model is flexible, accurate and interactive, which makes the target of the audience more accurate and information transmission more accurate. The use of mobile terminal platform marketing has become an important means of enterprise marketing in the era of mobile Internet. But it's not IT brands like Google and Microsoft that do the best mobile social marketing, but Starbucks, which sells coffee. Top 100 Starbucks with the highest social media participation

2015-12-29
How a cup of coffee drives social change

How a cup of coffee drives social change

Every cup of Fairtrade coffee purchased directly supports the lives of poor farmers in developing countries. Coffee is a very lucrative industry in the West because of the instability of the coffee market. Coffee farmers in Africa and other developing countries, where middlemen and traders make large profits from it, are trapped in a cycle of poverty due to low labor. Many children cannot afford to go to school because of this, and they also join the ranks of those who have been killed.

2015-10-15
What's a cup of Internet coffee mixed with a social delivery service? Future Development trend of Coffee

What's a cup of Internet coffee mixed with a social delivery service? Future Development trend of Coffee

What can a cup of coffee look like, coupled with Internet scenes and social networking? When people have not yet found that coffee shops can be used as occasions for making friends and chatting, boutique coffee was once just a refreshing drink. It was not until Leo Denberg, an American professor of urban sociology, proposed a third space for people to get together and chat in addition to family and workplace that the social value of coffee shops was distributed.

2016-01-13
Coffee shop marketing operates in cafes on social platforms.

Coffee shop marketing operates in cafes on social platforms.

In the past few years, social platform has become a buzzword, but not many business owners really understand its meaning and learn to tap its potential. Restaurants and cafes often realize the need for social platforms, such as Weibo, Renren, Dianping, Wechat, Momo and Meipai. But they don't think deeply about why and how to use social platforms, and they don't know.

2015-09-06
Coffee giant Starbucks' O2O practice and its inspiration

Coffee giant Starbucks' O2O practice and its inspiration

Starbucks O2O practice course-Starbucks is one of the earliest traditional catering enterprises to touch the Internet:? Establish an online community to provide online services for offline services; Popularize the free Internet in stores to attract a large number of offline consumers: position yourself as the customer's third space besides the workplace and home; Using social networks, Starbucks brand image is deeply imprinted into the consciousness of young people.

2014-07-16
The social characteristics of coffee in the Chinese coffee market have been discovered.

The social characteristics of coffee in the Chinese coffee market have been discovered.

Seeing the huge potential of the Chinese coffee market, more and more enterprises join the competition of the coffee industry in order to get a share in the Chinese market.

2014-06-19
How to make good use of Social Network platform in Cafe

How to make good use of Social Network platform in Cafe

In the past few years, social platform has become a buzzword, but not many business owners really understand its meaning and learn to tap its potential. Restaurants and cafes are often aware of the need for social platforms such as Facebook, Instagram, YouTube and Twitter. But they didn't think deeply about why and how to use the social platform, and they didn't know him.

2015-06-23
Reflections on the Culture of Coffee shops in Taiwan

Reflections on the Culture of Coffee shops in Taiwan

There are still many things left unexplained in "fresh Tourism", so I would like to talk in more detail about Taiwan's cafe culture and its sports practice. Cafes and independent bookstores are two of the most interesting places in Taiwan. Cafes are the nodes extending in all directions in Taiwan culture. It not only carries the publicity of the whole city, but also some arts that can be sold.

2015-11-04
Raise your head! Mobile phone insulated coffee shop

Raise your head! Mobile phone insulated coffee shop

According to Ming Pao of Canada, a young social artist created the first Faraday Cafe (Faraday Cafe) to block electromagnetic waves in Chinatown, Vancouver, using aluminum alloy screen as the interior decoration material, wrapping the entire coffee shop, making cordless phones and other electronic devices impossible to connect. It is hoped that Phubber can temporarily put down his mobile phone and promote communication between people, so as to change his life.

2014-08-04
China barista professional qualification certification enrollment [Guangdong Railway Station]

China barista professional qualification certification enrollment [Guangdong Railway Station]

China barista professional qualification certification enrollment [Guangdong Station] Chinese barista professional qualification certification, organized by the Chinese Ministry of Labor and Social Security, the expert group of the coffee industry and the industry standard manual of baristas jointly developed, and the indicators will be implemented in the Department of Labor and Social Security of Guangdong Province. Guangdong Province, as the first batch of provinces to obtain the indicators, the provincial Labor Department organized an expert group to develop according to the national standards.

2014-04-27
The Social Evolution of Coffee roasting: renewed attention to quality

The Social Evolution of Coffee roasting: renewed attention to quality

All in all, let's look back at the social evolution of coffee roasting and then see the amazing evolution of the twentieth century.

2014-08-15
4C Association Coffee Certification which Coffee Certification

4C Association Coffee Certification which Coffee Certification

4C certification is a widely accepted management rule in the world, which involves the sustainable development of coffee cultivation, production, processing and other aspects of the supply chain, including social, environmental and economic principles. Coffee practitioners are required to protect biodiversity, protect all kinds of national endangered animals and plants, correctly use and handle pesticides and other chemicals, protect the natural environment and

2016-05-26
UTZ Certified Coffee Certification promotes the Sustainable Development of Coffee Industry

UTZ Certified Coffee Certification promotes the Sustainable Development of Coffee Industry

In Mayan language, UTZ means quality. UTZ Certification body is an independent organization that certifies all kinds of quality coffee, tea and cocoa in the world. UTZ certification, also known as good coffee (tea / cocoa) certification, refers to the responsible coffee (tea / cocoa) mark recognized by UTZ after the production of coffee (tea / cocoa) has passed environmental, social and economic independent audit standards. UT

2016-07-26
Origin of Cafe Culture

Origin of Cafe Culture

History itself is a cultural phenomenon, and the deposition of human culture is the product of human long-term history and social practice, both spiritual and material. Therefore, when we mention the term culture, it means that rhyme is not only a common concept in academic and ideological fields, but also a daily expression in social life. Everything created by man can be regarded as cultural content,

2014-08-18
A 29-year-old Chinese woman becomes the new director of Starbucks

A 29-year-old Chinese woman becomes the new director of Starbucks

Coffee giant Starbucks recently announced that 29-year-old Chinese entrepreneur Shi Zongwei has joined the company's board of directors and will serve on the nomination and corporate governance committee, according to Forbes magazine and other media reports. Shi Zongwei is the co-founder and CEO of social media startup Hearsay Social and the author of the New York Times bestseller Facebook Times. Except

2016-09-18
Ten questions on Rainforest Alliance Certification and Agricultural Sustainable Development

Ten questions on Rainforest Alliance Certification and Agricultural Sustainable Development

Rainforest Alliance Certification and Agricultural Sustainable Development Q 10: 1. Where can I buy rainforest certified products? The seal logo of Rainforest Alliance certification can be seen on the packaging of most brands and professional products, and retailers of certified products have covered Europe, the United States, Canada, Australia and Japan. Click to view the retailer list 2. How to obtain certification? If you are a

2016-04-26
A good cup of coffee starts with farmers.

A good cup of coffee starts with farmers.

The term "consumer rights" has taken root, especially in contemporary China, where counterfeit goods are rife. In contrast,"consumer responsibility"

2014-06-10
Coffee in the circle creates an interactive platform to subvert the traditional social way of film and television industry

Coffee in the circle creates an interactive platform to subvert the traditional social way of film and television industry

As a film and television vertical coffee shop proposed to operate with Internet thinking in 2012, it has been deeply rooted in the contacts and resources of the film and television industry. Coffee in the circle creates an interactive platform. Coffee in the circle creates an interactive platform. Netease Entertainment reported on April 10, 2015 afternoon, the film and television industry vertical platform circle coffee reload opened! As a company in the circle, it proposed to use the Internet in 2012.

2015-04-11
The Origin of Cafe Culture basic knowledge of Cafe Culture

The Origin of Cafe Culture basic knowledge of Cafe Culture

History itself is a cultural phenomenon, and the deposition of human culture is the product of human long-term history and social practice, which is both spiritual and material. Therefore, when we mention the term culture, it represents that rhyme is not only a common concept in the academic and ideological field, but also a daily term in social life. Everything created by human beings can be regarded as the content of culture.

2015-11-04
Coffee bean certification 4C Association coffee certification

Coffee bean certification 4C Association coffee certification

4C certification is a widely accepted management rule in the world, which involves the sustainable development of coffee cultivation, production, processing and other aspects of the supply chain, including social, environmental and economic principles. Coffee practitioners are required to protect biodiversity, protect all kinds of national endangered animals and plants, correctly use and handle pesticides and other chemicals, protect the natural environment and

2016-04-26
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